goals

It’s only August, but we figured it out

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It seems that each and every year we farm, there's this overarching theme that becomes apparent to us at some point during the year.

The first year was the year of backbreaking effort. We knew, on a practical level, that the best farmers farm smarter, not harder. But we were so drained from the physical labor of starting a farm, that we didn't have much mental space to even think about how to be smart with our time and energy. This meant tons of grueling hard work that actually did result in a back injury for Greg and it was not fun.

The second year was all about the YES. Maybe it was the FOMO (fear of missing out) or just plan optimism. But, we said YES to just about everything and everyone. This meant that we overextended ourselves and took on all sorts things that we didn't have the time or energy for. To my knowledge, I don't think that we ever missed a commitment to a customer, but we had to sacrifice somewhere (self care being the first to go) and this, we soon learned, was not ok.

Last year was our third year farming together, and it was definitely the year of fine-tuning. We finished re-building our 200 year old barn (which you can read about here) and invested a lot of energy into improving our systems so that we could farm smarter and be more efficient with our time and energy. This meant cutting some enterprises all together or rethinking how we did the others. All of this was scary, but freeing.

Now, it might be too early to call it. But we think that this year, the theme is perspective. When the farm throws us a curveball now, we have previous experience to help guide us and farm systems to lean on. We have goals for the future and clear plans for how we're going to get there. And all this means that we're able to surrender more fully into this work and enjoy the experience of being your farmers more than ever before.

I could never go so far as to say this work is easy. It is, in my estimation, one of the hardest jobs on the planet. But It's getting easier year after year and we're grateful for all the lessons we've learned along the way. After all, they've led us to where we are right now...growing exceptional food and helping families in Rochester eat well... and that literally lights our hearts on fire.

Your Farmers,
Jenney and Greg

Big results from our tiny home office...

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We had a business planning meeting right before New Years Eve and it sorta rocked our world. We started with a deep dive into all of the numbers...

We learned that in 2018, we sold over 70 pigs and scaled up our pig breeding program. We sold 1000 chickens/turkeys and we sold 1,864 dozen eggs. We increased enrollment for our chicken and egg CSA programs, had 51 total people sign-up and received 4.9/5 star customer reviews. We developed new ways of harvesting ginger and turmeric which saved us lots of time and we sold our Thanksgiving turkeys in record speed. We built a barn addition, another high tunnel, and a new egg laying house. We hosted 7 farm tours, showed up right here in our newsletter to connect with you almost every week and managed to never miss a single Brighton Market all year.  Phew. 

Next, came the many hours of soul searching and enterprise budgeting. Boy was that fun!  As we were considering what we wanted to do more of in 2019 (as well as what we wanted to less of), we realized that the aspect of the farm that consistently brings us the most joy and fulfillment was our CSA programs. We just LOVE seeing our members every week and getting to know their families and providing them with the best of the best, week after week. For all of these reasons, we've decided to open the shares up to more people next year (sorry to all the folks who we've had to turn away in the past) and make the experience even more impactful with more bonuses which we will be sure to tell you about later this winter. 

To say YES to more CSA members, we had to say NO to something else. So, we decided to say NO to adding another farmer's market, NO to producing more eggs, and another NO to raising summer turkeys (don't worry, we're still doing T-giving turkeys). These are tough choices for us, since we know they are things that many of our customers enjoyed in the past or have asked us for . But they aren't right for us, at this time in our lives, and there is peace for us in setting these boundaries.  

Speaking of peace...remember when we shared that after 3 years of being in business, we hadn't paid ourselves yet? Well, we spent a lot of time number-crunching during this 8+ hour planning session and are happy to report that this year we will finally start paying Greg for all the incredible work that he does. It won't be tons of money (we're aiming for a teacher's salary) but it will be enough keep our passion going strong and the doors wide open so that we can continue to grow food for your family until we're old and gray.  

2019 is going to be another busy year on the farm, that is for sure. But now that we're done mapping everything out, one thing is crystal clear.  Our mission has always been  "to produce exceptional organic food, to improve the health of our community and to educate our community about sustainable farming" and in ways both big and small, we are doing all of these things. We can't wait to see what 2019 will bring! 

Your Farmers, 
Jenney and Greg