About Us

How your farmers celebrated their wedding anniversary

I'm not sure what most couples like to do for their wedding anniversaries. An adventure somewhere new, a hike to the top of a mountain, a trip to the movies, a fancy dinner out?

These were things Greg and I considered doing on Monday for our 6 year wedding anniversary. But if it says anything about us as people or as a couple, we did farm work instead and we loved every second of it.

We had budgeted time to take the day off on Monday. And we could have easily done any of the things I mentioned earlier. But to be honest, we woke up and got going with things on the farm and realized that this year, we were happiest celebrating the day doing ordinary things, together.

So, we celebrated our anniversary by doing farm chores, rotating animals to fresh pasture, and taking care of a new litter piglets, all while never leaving each others side. We did take some time for our favorite recently re-discovered hobby, tennis, and made sure to continue with the annual tradition we talked about in this newsletter last year, but overall it was just a usual day on the farm.

The day was the best reminder that you don't have go some place or do something grand to find joy and happiness. If you're paying attention, you can find it right where you are. And this week, we did just that.

Your Farmers,
Jenney and Greg

The ultimate balancing act

It's not often that farmers leave town during the busy season. But when one of your best friends gets married, you find a way to cram three days of work into one day and leave the farm in the dust. Last weekend, with the help of a very capable farm sitter, we did just that.

We had just about 24 hours to spare. And it turns out this was literally just enough time to get to the summer camp outside of Albany, stay overnight in bunk beds, be present for a beautiful star-lit wedding ceremony and a little bit of the reception and then get back into the car.

I would never recommend a travel plan like this. Driving home at 2am was stressful. In the rush, I probably lost something like an earring or a sock (it's a bad habit) and Greg would've been happier to have had more time to catch up with his elementary-school buds.

But I'm proud that we moved heaven and earth this week to show up for our friends while keeping our commitments to our customers. Despite all the craziness of leaving, including harvesting ginger in the dark at 5am, I know we'd would do it all over again because friendships, especially those that started when you were just 4 years old, are worth it.

Your Farmers,
Jenney and Greg

The cat's out of the bag...

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Sometimes when everyone else is zigging, you've just got to zag. We've done this a few times in our business, but probably never as dramatically as we did last week when we shared about how we won't be raising any more organic broiler chickens next year.

No matter how sure you are of the decision to zag, there's always a level of doubt that settles into your mind and rattles the nerves. We've definitely had a lot of these rattled moments over these past few weeks as we prepared to let the cat out of the bag.

But your responses last week absolutely blew our mind. You shared in our mutual disappointment (a couple of you even cried!), but then you cheered us on. You told us that you understood and then you encouraged us to keep following our hearts.

We had a lot of fear about sharing this major change with you. But your grace and kindness not only touched our hearts. It gave us peace of mind. Knowing that that we can pivot and that you'll still have our backs is the greatest gift you could ever give us.

We want you to know that we've got your back, too! We've had you top of mind as we put the finishing touches on the Ginger E-book that we'll be releasing in a couple of weeks. The Book includes 5 of our all-time favorite ginger recipes and it's coming to you first next Wednesday. We hope it helps you find some extra inspiration in the kitchen this month.

Your Farmers,
Jenney and Greg

The thing we do every night.

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Confession: I love reading self help books...

I'm not sure if it's the stage of life I'm in. Or the stress that comes along with this work that's got me looking outside of myself for insight. But, I'm all about learning new ways of looking at things right now.

This year, my favorite self-help books have been Braving the Wilderness by Brene Brown and Girl, Stop Apologizing by Rachel Hollis. Have you read either of these? I'm also a fan of Oprah's Super Soul Conversations Podcast, but that's a whole different conversation entirely...

Anyways, the experts say that gratitude, the act of noticing what's good in the world, is one of the secrets to living a happy life. And since Greg and I are on a mission to build a happy and fulfilled life together at the farm, we wanted to give this a try.

So, we set out to practice gratitude every day and we started with something simple. Every night before bed, we started pulling out our journals and making a list of 10 things we're grateful for.

Sometimes our lists have included things like the delicious dinner we shared with a friend that week. And other times, we'd surprise ourselves by digging so deep that we found gratitude for the more painful moments in life...the ones that forced us to grow and learn and adapt. No matter what, every night, we jot down 10 things we're grateful for and let them settle into our minds before we fall sleep.

We've been doing it for over a month now and I have to tell you this. Those experts I mentioned? They're right! We're noticing more beauty and feeling more joy and observing more happiness than we ever have before. I kid you not...It's been a game-changer for us both.

I won't tell you that you should try making your own lists this week, because I know this activity is definitely NOT for everyone. But if you're like us and have big hearts that are easily overwhelmed, you might find this practice helpful. In which case, you can totally try it and thank Brene or Oprah or Rachel when life starts twinkling a little more.

Your Farmers,
Jenney and Greg

Is it sketchy that most meat farms don't do this?

In our first couple of years, I remember we'd be sharing farm photos with our community and people seemed all excited. And then it would happen...

Someone would say that they wanted to buy a turkey, but they weren't sure how to feel about it after seeing that picture of the cute baby chicks. Or they loved our pork chops, but they felt funny eating them after meeting the piglets.

Comments like this have always made perfect sense to me, given the disconnect we typically have with our food sources and the secrecy that usually surrounds meat production in the US.

But it would sometimes make us wonder if we were going about all this in the wrong way. Perhaps it'd be wise to back off a little. Maybe keep sharing stories, but not so many photos? Or maybe the opposite?

I haven't always been able to explain WHY, but we've kept at it. We've continued to share the cute baby animal photos and dug in even deeper with farm tours and showing what it's really like being organic livestock farmers, sharing the ups right alongside the downs.

At the end of the day, I think we've always hoped that people would see that there's value in knowing what animals look like, how they were rotated through the pastures, and even how they were processed at the end. Because, if we could widen the community of people who wanted to forge this connection to their food, the world might be a better place.

Thanks to you, our community is growing like gangbusters. We're so thankful to YOU for partnering with us and trusting us to grow your food. It is such a gift to being able to share this work with you, to know you and to feed you and your families. Together, I think we are doing some good in this crazy world.

Your Farmers,
Jenney and Greg

PS- If you want to dig a little deeper and see the farm up close and in person, you should come to our Farm Tour coming up on September 21st! All the details are listed here.

Jenney's Embarrassing Run-In With the Dunning-Kruger Effect

Have you ever heard of the Dunning–Kruger Effect? If the answer is heck no... then we're all in the same boat. We'd never heard of it before this week when we listened to a beautiful episode of This American Life and nearly died of laughter.

So here it is. The Dunning-Kruger Effect is a fancy name for the situation we've probably all found ourselves in at some point in our lives. It's where we or someone we know is completely lacking in knowledge about a certain subject, but is unfortunately, 100% oblivious to that lack of knowledge.

Now, I hope I've never been as clueless as the bank robber wearing who wore lemon juice that Ira Glass talks about in this podcast I just mentioned. But I've had my fair share of embarrassing Dunning-Kruger-esque moments in my lifetime.

The example that immediately popped into my mind was when I was 21 years old and studying in Thailand. My host-mother gifted me a sarong to wear to go work the night market with my host-father. She insisted that she help me tie it. And I refused. Cinching a piece of fabric to my waist didn't seem that complicated. I knew exactly what I was doing. When the sarong dropped to my ankles in the middle of the market...I was definitely proved wrong.

All of this talk about ignorance this week led Greg and me to start thinking. What might we missing in our business? Are there some aspects of this newsletter, or our market stand, or our farm store that so obviously need tweaking, that we just can't see?

The answer is probably, YES... which is why we need to ask you for a big favor. Can you take a few minutes and complete this little anonymous survey for us? It'll be the reality check we need this week...

Your Farmers,
Jenney and Greg

It’s only August, but we figured it out

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It seems that each and every year we farm, there's this overarching theme that becomes apparent to us at some point during the year.

The first year was the year of backbreaking effort. We knew, on a practical level, that the best farmers farm smarter, not harder. But we were so drained from the physical labor of starting a farm, that we didn't have much mental space to even think about how to be smart with our time and energy. This meant tons of grueling hard work that actually did result in a back injury for Greg and it was not fun.

The second year was all about the YES. Maybe it was the FOMO (fear of missing out) or just plan optimism. But, we said YES to just about everything and everyone. This meant that we overextended ourselves and took on all sorts things that we didn't have the time or energy for. To my knowledge, I don't think that we ever missed a commitment to a customer, but we had to sacrifice somewhere (self care being the first to go) and this, we soon learned, was not ok.

Last year was our third year farming together, and it was definitely the year of fine-tuning. We finished re-building our 200 year old barn (which you can read about here) and invested a lot of energy into improving our systems so that we could farm smarter and be more efficient with our time and energy. This meant cutting some enterprises all together or rethinking how we did the others. All of this was scary, but freeing.

Now, it might be too early to call it. But we think that this year, the theme is perspective. When the farm throws us a curveball now, we have previous experience to help guide us and farm systems to lean on. We have goals for the future and clear plans for how we're going to get there. And all this means that we're able to surrender more fully into this work and enjoy the experience of being your farmers more than ever before.

I could never go so far as to say this work is easy. It is, in my estimation, one of the hardest jobs on the planet. But It's getting easier year after year and we're grateful for all the lessons we've learned along the way. After all, they've led us to where we are right now...growing exceptional food and helping families in Rochester eat well... and that literally lights our hearts on fire.

Your Farmers,
Jenney and Greg

As graceful as an elephant on ice skates

There are some weeks where Greg and I are like a pair of synchronized swimmers. We have our routines and we know our respective responsibilities on the farm. Working together feels smooth, graceful and productive.

But this past week, we were far from synchronized and anything but graceful.

We were taking on some of the more unglamorous farm tasks that we had put off for while and somewhere along the way...between unpacking the office, doing farm equipment maintenance, and what felt like endless amounts of computer work...frustration bubbled up and we mis-communicated.

The logical part of our brain knows what to do when we're in that place. We've had enough practice to know when our wires get crossed, all we have to do is slow things down and talk it through. A walk around the neighborhood and a yoga class helps us, too.

But this week? It took us 2 whole days to get there (which, for the record, is like 2 days longer than usual!). But, here's the thing we came away from this week thinking about.

The fact that we've got such big goals for this farm (which you can read more about here) means that we're going to have our fair share of flops. If we're not flopping from time to time, it probably means our goals aren't really bold enough.

So here's to all the synchronized swims and the great big belly flops that will come our way on this journey to raising the most exceptional food for our community. And here's to YOU for being so awesome and choosing to support our farm.

Your Farmers,
Jenney and Greg

Do you remember our Fairy Godmother?

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Do you remember the newsletter from last December where we shared about our Fairy Godmother? You know, that amazing customer of ours who came into our lives and changed it forever? You can click here if you need a recap on this incredible human being...

Well, here's the scoop. The high tunnel (farm lingo for unheated green house) that our Fairy Godmother funded and that Greg built to solve the frozen water issue for our hens last winter worked like a charm!

We started using it in December, and for the remainder of the winter, we didn't have ONE SINGLE DAY without running water for our hens. And not only that, we didn't have a SINGLE frozen egg, which was awesome because frozen eggs used to be a problem for us.

Well, one of the things that you have to do when you're a farmer is learn to repurpose. I think it's safe to say that almost none of the structures on our farm have just one single purpose. And the new hen house (which we lovingly call the Fairy Godmother House) is no exception.

To date, it has served our laying hens all winter long. It has served as a cozy spot for 3 of our sows to give birth in during a winter cold snap. And this week, it's been repurposed again into a brooder, the warm and protected place where our baby turkeys hang out for a few weeks, until they're old enough to go out on pasture!

One of the coolest parts about farming is watching our farm transform season to season. This week, we're marveling at the sight of all those baby turkeys in our Fairy Godmother House.

Your Farmers,
Jenney and Greg

3 Things We Learned From Getting Away

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We just spent a week up in the Adirondacks. Every day was a clean slate, with absolutely nothing on the to-do list. It was sublime.

Compare this to the responsibilities of running the farm and it's quite comical, really. Because then, we had to come home. And come home, we did...to a new litter of piglets that surprised us all and came a couple days early. To chickens that needed processing and the big herd of pigs, which needed to be rotated onto new pasture. And to 10+ acres of pasture that needed mowing...

One thing I always gain from stepping away from something I care deeply about is perspective. And there are a few things I think we can see more clearly today, than we could 2 weeks ago. Here are the top 3:

1. The farm is finally at a place where we can step away for a few days and everything will be ok. That is a relief. And it's also a sign that our hard work is paying off.

2. We need to keep exploring ways to lighten the load, so that we can keep doing this work for the next 30 years.

3. We love getting away...but being at our farm with our animals is our happy place. There is truly no place else on earth we'd rather be.

Your Farmers,
Jenney and Greg