The cat's out of the bag...

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Sometimes when everyone else is zigging, you've just got to zag. We've done this a few times in our business, but probably never as dramatically as we did last week when we shared about how we won't be raising any more organic broiler chickens next year.

No matter how sure you are of the decision to zag, there's always a level of doubt that settles into your mind and rattles the nerves. We've definitely had a lot of these rattled moments over these past few weeks as we prepared to let the cat out of the bag.

But your responses last week absolutely blew our mind. You shared in our mutual disappointment (a couple of you even cried!), but then you cheered us on. You told us that you understood and then you encouraged us to keep following our hearts.

We had a lot of fear about sharing this major change with you. But your grace and kindness not only touched our hearts. It gave us peace of mind. Knowing that that we can pivot and that you'll still have our backs is the greatest gift you could ever give us.

We want you to know that we've got your back, too! We've had you top of mind as we put the finishing touches on the Ginger E-book that we'll be releasing in a couple of weeks. The Book includes 5 of our all-time favorite ginger recipes and it's coming to you first next Wednesday. We hope it helps you find some extra inspiration in the kitchen this month.

Your Farmers,
Jenney and Greg